Bengaluru
Full Time
CBSE School
12 Jan 21
Key Skills :
To drive growth through innovative branding and communicating with the community engagingly a message that communicates the vision of the school and its larger purpose.
Key Responsibilities:
Marketing:
- Design marketing and branding strategy to appeal to the target audience
- Design and implement direct marketing campaigns
- Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
- Enhance school's social media profile and plan media and communication for large school events
- Develop and maintain digital campaigns to increase web traffic
- Manage Public Relations
- Develop database with easy referencing to manage parent relationships and engagement with target audience
- Co-ordinate development/updation/replacement of websites, newsletters
Fund Raising:
- Create a communication plan for fundraising initiatives
- Assist in brainstorming and creating new ways to raise funds
- Build and reference active database to identify potential donors
- Organize events and campaigns to raise funds
- Analyse the performance of events and other fundraising activities toward continuous improvement
Admissions:
- Managing admissions process and work towards greater efficiency
- Target to increase inquiries
- Benchmark best practices in leading CBSE schools
Communications:
- Establish and maintain a communications calendar for all public communication on social media
- Support internal email communication including weekly updates, announcements, school diary, newsletters, school yearbook, and as-needed community updates.
- Work closely with internal teams on marketing communications strategies to parents/donors/school
Administration:
- Lead the Admissions and Communications team
- Plan and manage team Budgets
- Build and manage relationships with external vendors and collaborators
- Keep a track of all trademark renewals
- Record/take action and escalate all trademark violations
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